SR
See which sources get cited
Every answer keeps its cited sources. If the same review site, comparison article or directory keeps appearing, that is a place where your product’s information should be accurate and current.
AI Visibility
AI visibility tracking: see whether AI recommends you or your competitors.
Buyers now ask AI assistants which product to choose. CompetitorTrack asks an AI model the questions your customers ask, every week, and shows whether the answers mention your company, which competitors they name instead, and which sources they cite.
The problem
Buyers ask AI for recommendations. You can’t see the answer.
Plenty of product research now starts with a question typed into an AI assistant: which tool should a small team use for a job, what are the alternatives to a well-known product, which option is cheapest for a particular need. The answer usually names a handful of companies and moves on.
You have no dashboard for that moment. Search rankings and ad reports don’t tell you whether an AI answer named you, named a competitor, or left you out entirely. Asking the question yourself once gives you one answer on one day, and AI answers change from run to run.
AI visibility tracking replaces that guesswork with a repeatable check: the same questions, asked on a schedule, with the answers and their sources kept so you can compare week to week.
How it works
How AI visibility tracking works in CompetitorTrack.
Setup takes a few minutes. After that, the checks run weekly without anyone on your team having to remember to ask.
01
Describe your company
Enter your company name, website, what you sell and who you sell it to. That description is what the suggested questions are built from.
02
Review five suggested customer questions
CompetitorTrack suggests five questions your customers might ask an AI assistant. Edit them to match how your buyers really phrase things, and keep them free of your own name and your competitors’ names so the answer isn’t steered.
03
Competitors are included automatically
Every competitor you already track is added to the comparison, so you see your company and theirs side by side without a separate setup.
04
Weekly checks with web search
Each week the same five questions are sent to an OpenAI model with web search enabled, and the full answers are stored.
05
Read the results
See how many answers mention you (“Your company appeared in 2 of 5 answers”), who AI mentioned instead, what changed since the previous check, and each original answer with the sources it cited. Past checks are kept as history.
Using the results
What you can do with AI visibility results.
The results are observations, not a score to chase. They point to specific questions, competitors and sources worth a closer look.
CO
See which competitor gets named
“Who AI mentioned” shows which competitors show up most often. Compare it with what you see in their campaigns through competitor email monitoring and in the new pages they publish.
QS
Find the questions you’re missing from
A question where competitors are named and you are not is a concrete gap: check whether your own site clearly answers it, and whether the cited sources describe you at all.
WK
Watch what changes week to week
“What changed” highlights new or dropped mentions since the last check, so a shift stands out without rereading every answer.
Honest limitations
What AI visibility tracking can and can’t tell you.
AI answers are a moving target. The value is in a consistent sample over time, not in any single answer.
- Answers vary. The same question can produce a different answer on a different run. Look for patterns across weeks rather than reacting to one check.
- It is not the ChatGPT app. Checks ask an OpenAI model with web search enabled. The answer a person gets in ChatGPT for the same question may be different.
- One model, not every assistant. CompetitorTrack does not check Gemini, Perplexity, Claude or Google AI Overviews.
- Five questions, chosen by you. Results are only as representative as the questions. Changing them starts a new baseline, so settle on questions your buyers really ask before you start comparing weeks.
- No guarantees. Improving your website or the sources AI cites may change future answers, but nobody can promise a model will name you. Treat the results as evidence to act on, not a ranking you control.
Pricing
Full AI Visibility results are part of Pro.
Any account can set up an AI Visibility check. Full results, including mention counts, who AI mentioned, what changed and the original answers with sources, are included in Pro at $10 per competitor per month, alongside full email history, weekly social refresh, reports and team invites.
Every new account starts with 30 days of full access and no credit card, so you can see several weekly checks before deciding. The Free plan keeps one competitor free forever. See CompetitorTrack pricing for the full plan comparison.
FAQ
Common questions about AI visibility tracking.
What is AI visibility tracking?
AI visibility tracking checks whether AI-generated answers to the questions your customers ask mention your company, your competitors, or neither. CompetitorTrack asks the same five questions every week and records who was mentioned, what changed and which sources each answer cited.
Does CompetitorTrack monitor ChatGPT?
Not the consumer ChatGPT app. CompetitorTrack sends your questions to an OpenAI model with web search enabled and stores the answers. AI answers vary from run to run, so results can differ from what a person sees when they ask ChatGPT the same question.
Which AI models does it check?
Checks currently use an OpenAI model with web search enabled. CompetitorTrack does not check Gemini, Perplexity, Claude or Google AI Overviews, so treat the results as one consistent sample rather than a picture of every AI assistant.
How often are the questions checked?
The same five questions are checked weekly, and past checks are kept as history. If you edit the questions, CompetitorTrack starts a new baseline so you are not comparing answers to different questions.
Why should my questions leave out company names?
The point is to see who an AI model names when a buyer asks an open question, such as which tool to use for a job. If the question already names your company or a competitor, the answer is steered toward that brand and tells you little.
Is AI Visibility included in the free plan?
Free accounts can set up a check, and every new account starts with 30 days of full access with no credit card. Full AI Visibility results are part of Pro, which costs $10 per competitor per month.
Find out whether AI recommends you or your competitors.
Describe your company, review five customer questions and get your first AI visibility check. Start free with 30 days of full access, no credit card.