Tracking and Monitor Competitor Website Changes
Tracking competitors involves monitoring their products, price, promotions, news releases, and web presence. Monitoring and analyzing this data keeps an edge. Monitor your competitors’ product launches, fundraising rounds, and price changes. Monitoring the competition is easy with the correct gear. Keep track of even modest changes to your competitors’ webpages to predict their moves and stay relevant.
How to get Notification when Website Changes
There are several ways to get notified when a competitor’s website changes:
- Google Alerts: You can set up Google Alerts for your competitor’s brand name or website URL and receive notifications for any updates to their website.
- Website monitoring tools: There are website monitoring tools, such as CompetitorTrack that allow you to easily monitor competitor website changes and set up monitoring for these competitor websites to receive real-time notifications.
- Browser extensions: Some chrome extensions that allow you to monitor a website for changes and receive notifications when changes occur.
- Manually: You can manually check your competitor’s website on a regular basis to see if any changes have been made.
Examples of major companies who monitor competitor websites changes
- Many well-known competitors track and monitor their competitor’s websites. Uber's "hidden software" monitored Lyft drivers' availability, allowing speedier pick-ups. Amazon sells private-label alternatives utilizing competition data.
- 2020 competitive intelligence study of 1,000 CEOs from small, medium, and large organizations found that 98% used competitor websites to research their competitors.
Where & Why are your competitors changing their website?
Pricing Changes
Trying to find the optimal price is not easy, many companies will test different price points to see what works. Also, monitoring competitor pricing is smart so you can be notified when they increase (or decrease) their pricing.
Advertisements & Promotions
Stay up to date with current promos and ads from the competitors. Competitive promotions and pricing pages should be checked. These patterns can help you beat competitors' prices. Whenever a new promotion launches you can get real-time updates.
New Products
Whenever a new product is launched it’s common for your competitors to spin up a landing page and start giving sneak peak into this product launch. Since this new landing page is a website change, it’s part of the notifications you can receive. Tracking product pages gives you marketing information into how competitors describe and bundle products.
Announcements
Your competitors' website headlines and news releases can indicate their future plans. Tracking rival wins helps you capitalize on their fame. Companies frequently alter their press releases.
Ratings
Customer reviews reveal your competitors' strengths and weaknesses. Feedback reveals client service.
Media
Social media boosts brand exposure and authority. Many companies publish weekly or daily. Their profile and new postings can provide market insights and content inspiration.
Change Tracking
Auto-Change Alerts for Competitive Tracking. Strategically compete by tracking competitors and using competitive data to make business decisions.
What type of companies should be keeping an eye on their competitor’s website?
Keeping an eye on your competitors website is not something every company should spend time doing. Take for example, industries such as retail, e-commerce, and hospitality, these industries really need to pay attention because the customers are constantly comparing prices and being lured by new brands. Monitoring competitor websites, companies can identify new market trends, find opportunities for growth, and make informed decisions on their marketing strategies. Companies where this might be less important could be those that rely mainly on walk in traffic where customers don’t research prior to visiting. Consider using some competitive benchmarking to help give some reference points for your industry.
CompetitorTrack: Your automated website secret spy for competitor websites
CompetitorTrack, a competitive intelligence tool, helps monitor competitor website changes and checks the sites you specify for updates and then will email you in real-time of any website changes or updates. Manually checking data sources for updates is tedious. Important rival updates will go unreported. This allows you to track the competition without spending hours on their websites and manually logging the data.
Automate email notifications for competitor homepages, product and pricing pages, press release pages, and social channels to track changes. Without manually verifying, you'll know about competitor website updates first.
No longer must online competitors be manually monitored for new advances. Use a competitive tracking tool to stay informed and ahead. Using a competitive analysis benchmark is another great tool that can help build structure into this process. Watch their websites, press, consumers, and social media.
Software espionage on competitors is essential now. Competitive tracking software simplifies and gathers more data. From established players to new startups, competition will impact your sales, marketing, and operations.
Final Thoughts
CompetitorTrack allows users to monitor and track competitors’ websites, get notified when changes are made, see changes in title and meta description tags, detect if competitors use A/B testing, track new content, and compare changes on a website. The tool also provides a web page change alert and a short email notification for important changes. The tool is designed to really help users analyze and monitor competitors, track their marketing moves, and spy on their digital marketing strategies.
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